• PR and Communication Model 

    A new project from the Global Alliance for Public Relations and Communications Management


    Survey available until May 31

  • The Global Alliance PR and Communications Model

    In 2012, Global Alliance for Public Relations and Communication Management adopted the Melbourne Mandate, a research-based vision of the communicative organization and the emerging role and value of public relations and communication management.


    The Melbourne Mandate process was led by a core team of practitioners and academics and engaged professionals from approximately 30 countries and earned widespread attention in the public relations community at the time.


    While the Melbourne Mandate remains both relevant and aspirational, the increasing value of intangible assets in companies and the consolidation of the “reputation and intangible's economy”, create a need and opportunity to review and provide from the Global Alliance perspective, a new global PR and Communication Model, with a holistic view to making it a durable, sustainable and global consensus-based expression of what is the future of communications and intangible assets management.


    Presently, the Global Alliance is developing, in collaboration with Corporate Excellence – Centre for Reputation Leadership as knowledge partner, a new roadmap for enhancing the role of PR and Corporate Communication and be agreed in a collaborative, deliberative and consensual process in a large-scale research project with GA members and other relevant professionals.


    Corporate Excellence – Centre for Reputation Leadership is a leading research, knowledge and training centre specialized in the management and measurement of intangible assets as reputation, communication, brand, public relations, public affairs, social intelligence and corporate governance.




    We encourage you to participate in this survey as a powerful way of contributing to define together the future of our profession. Please notice the survey will be available until May 31.


    In appreciation of your collaboration, we will share with you an executive summary of the report that will be launched at the World Public Relations Forum 2020, which will be celebrated in Auckland, New Zeland, on October 12 to 15.


    All information will be totally confidential and will be processed according to the ESOMAR Code of Conduct.


    * Before entering the survey, please check out the instructions here.



    A new project from the Global Alliance in partnership with Corporate Excellence - Centre for Reputation Leadership